Chris's homework

This is a video from the same band which gave us a good idea of the genre and tempo of the music that cage the elephant would play.
I will use Goodwins five point frame to analyse this video.

1. This video has an old school american feel which relates very well to the type of music. It is fairly clear that this music is form the indie genre. The video has scenes of the American desert giving it a very simple visual atmosphere. The costumes of the band fit the genre of the music in order to create an effective dynamic between all factors in the the video.Members of the band wear clothes that are quite smart and well fitted. They do not wear baggy clothing showing they take care in their appearance. This is shown by smart shitrs with top buttons fastened. This kind of fashion is typical of the indie genre. The picture below shows the main characters costume.


2.There is a clear link between the lyrics and the visual straight from the start. The first line is "i was walking down the street". At this point the main character is walking at the side of a long road. It then goes onto to talk about "a pretty little thing" which is then illustrated by an attractive woman looking at our main character. This can be related to my fifth point about voyeurism within the video. From this point the lyrics do not have a relationship with the visuals. This may be due to the fact that at this point the chorus is being played. This would mean they would have to repeat part of the video with for the chorus.

3.As i said in my first point, there is a relationship between the music and the visuals. The genre of the music is well mirrored in the visuals. In a way the music amplifies the effectiveness of the visuals.

4.Being a small band, cage the elephant don't have a record label, but with anything they have moulded into the role well and developed the original conventions. Obviously with he help of a music video director. They have found things that they think work well in a video and occasionally have a reoccurance throughhout their work. Due to the fact that cage the elephant do not have a record label they had some limitations to what they could do in their video. Instead of flying to Arizona and filming in the desert they created a good atmosphere within in the video using footage previously shot and pictures they may have found online or elsewhere.

5.In this video one the main focal points in a projector screen in the backgroung playing a variety of scenes. Later on in the video they performers find themselves in the places that are presented on the screen.